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IAAPA Expo Europe: Physical Trade Shows Back and Blooming

Added 05.10.21

A huge thanks goes out to everyone who came to support us on booth #2-731 at IAAPA Expo Europe. Given this is the first face-to-face exhibition since early 2020, we had expected it to be less populated than we’re used to – and we were somewhat redeemed to think it – but the quality of clients who attended proved it to be a great success. During the run up to the show, many customers confirmed they’d be present, but there were no assumptions taken over their eagerness to spend. Nonetheless, clarity came quickly. Josh Hurst, International Sales Manager said of the show, “The first half of the first day alone would have made the exhibition worthwhile for us, but as it happened, the rest of the show kept up to that high standard. Although only physically showcasing one machine, we got the chance to sit down with our clients to discuss all the brilliant products we have to offer in the coming months through the medium of our digital brochure.”

But now to pass comment on the size of our stand… 2021 is certainly not the appropriate year to spread out our plumage in a show of vanity. To do so would be an insult to the hardships the industry has suffered over the pandemic, despite the sheer excellence of the comeback since countries have opened up. We’re amongst an industry who are well aware of the calibre and stability of our brand. We kept our costs down on this occasion surging focus on regenerating business for our customers so that we can continue to offer the outstanding value for quality that we’re known for. All whilst we quietly prepare for a transformative approach next year. It is so very refreshing to see the market in Europe is on track to pre-covid times with ample enthusiasm for the future. See you at the next one!

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